Question 1

How long does it take to get my first video?

Accepted Answer

Most videos are ready within 72 hours of uploading your assets. The platform guides you through each step, so there's no waiting on back-and-forth emails to get started.

Question 2

What information do you need from me to get started?

Accepted Answer

Upload your photos or videos, describe what you want in a few sentences, and select your format. The platform handles the rest. No briefs, no calls, no paperwork.

Question 3

Do I need to prepare a creative brief?

Accepted Answer

No. Just type what you want the video to achieve. "A romantic getaway feel for couples" or "Show off our new rooftop bar" is enough. The platform will prompt you if anything else is needed.

Question 4

What's the typical onboarding process?

Accepted Answer

Sign up, upload your assets, and create your first video. There's no onboarding call unless you want one. Most users create their first video within 15 minutes of signing up.

Question 5

What if I don't have professional photos or videos?

Accepted Answer

No problem. We can work with whatever visual assets you have, even smartphone photos. Our AI technology can enhance and transform basic imagery into professional-quality video content. We'll guide you on what works best.

Question 6

Can I try before committing?

Accepted Answer

Yes. We offer a pilot project so you can experience the full process and see the output quality before making any larger commitment. No subscription required.

Question 7

How does the platform work?

Accepted Answer

You upload your assets, describe what you want, and the platform generates your video. Human directors review every output for quality before delivery. You review, request changes if needed, and download your finished video. All from one dashboard.

Question 8

How much control do I have over the final video?

Accepted Answer

Full control. The platform gives you revision tools to ensure the video matches your vision. You can request changes to pacing, music, text overlays, and more. Your approval is required before any video goes live.

Question 9

What's the role of "human creators" vs. AI?

Accepted Answer

AI streamlines the workflow between you and our creative team — from briefing to delivery — and powers the execution: scene rendering, transitions, and compositing. Human directors lead every creative decision, shaping the story, setting the tone, and ensuring every frame matches your brand. You get a seamless process with a human eye on everything that matters.

Question 10

Can I approve the storyboard before production starts?

Accepted Answer

Yes. The platform generates a storyboard preview before full production. You can reorder scenes, remove what you don't want, or request additions before any video is rendered.

Question 11

Can I use these videos anywhere?

Accepted Answer

Absolutely. You own full rights to all videos we create. Use them on your website, social media, OTAs like Booking.com and Expedia, email campaigns, or anywhere else you promote your property.

Question 12

What video formats and resolutions do you deliver?

Accepted Answer

Select your formats in the platform before rendering: MP4, MOV, or others. Resolution options include 1080p and 4K depending on your source assets. Download directly when ready.

Question 13

Do you provide videos optimized for OTA listings?

Accepted Answer

Yes. Choose the OTA option and the platform formats your video to meet Booking.com, Expedia, and other listing requirements. Ready to upload directly.

Question 14

How do credits work?

Accepted Answer

Credits are used to generate scenes. You purchase a credit package upfront and draw from it as you create videos. Unused credits roll over, so you're never rushed to use them. Larger packages come with lower per-credit pricing.

Question 15

Can I share credits across multiple properties?

Accepted Answer

Yes. If you manage several hotels, you can use one credit pool across all of them. This is common for hotel groups and management companies.

Question 16

Why should I use Strana when I can prompt Google or ChatGPT myself?

Accepted Answer

You can generate video with those tools, but you'll spend hours prompting, reviewing, and discarding outputs that don't match your property or brand. Strana handles the iteration, quality control, and brand alignment for you. You get publish-ready videos, not AI experiments to sort through.

Question 17

How do you ensure the video accurately represents my property?

Accepted Answer

We only use your actual assets as source material. Our AI transforms and enhances what you provide, but it doesn't invent rooms or amenities that don't exist. What guests see in the video is what they'll experience at your property.

Question 18

Will viewers be able to tell it's AI-generated?

Accepted Answer

Our goal is cinematic quality that feels professional, not synthetic. Human directors review every video for natural movement, realistic lighting, and emotional impact. Most viewers won't think about how it was made. They'll just see a beautiful video of your hotel.

Question 19

Is my content used to train AI models?

Accepted Answer

No. Your assets and videos are never used to train any AI models. Your content remains yours and is used only to create your videos.

Great hotels tell great stories

Human+AI video production used by top hospitality brands

Christmas 2025 — A Dream Unwrapped

Story in, video out.

Made by humans,
leveraging the best AI

Create without disruption

Impossible shots made simple

Publish-ready videos, every time

The best AI models, always current

Tried and tested video formats for hotels

Campaign narrative

Social short-form

Hero property video

Frequently asked questions

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